Monitoring Marketing Indicators

You will frequently hear that marketing is art and not science. You will also meet managers who truly admit that they have no idea how effective their marketing expenses are. In reality, successful marketers always try to quantify their achievements, customer knowledge, attitudes, tendencies and possibilities in order to evaluate effectiveness and plan future strategies.

ACT offers to measure a multitude of marketing indicators with international instruments as well as indices designed by the company. The frequency of monitoring depends on the traits of your product. We understand that in such cases, timeliness and simplicity are of great importance; therefore we promise precisely this style of service.

Category/Brand market entry;
Share of wallet
Sole usage index
Awareness index
Consumer index
Positive attitude index


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