Consumer Segmentation and Profiling

It is no secret how important it is to know who your customers are, and to have a complete profile of consumers that you want to offer your product.

Segmentation of consumers allows the formulation of the most distinct and effective relation strategies for each segment individually. If the segment priorities are clear, it becomes possible to predict segment reactions and plan business accordingly for the maximum profit.

ACT offers to survey the population according to any trait and group the population according to standard criteria or characteristics that are suitable for your business. Standard criteria for segmentation may be geographic, demographic, behavioral, or by values.

ACT also provides its clients three branded segmentation instruments. These instruments are different from all international measures and tools, because they account for local market features, personality traits and income structures.


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