Our Team

"The starting point of everything is the consumer"

Giga Vashakidze is a Brand Management and Commercial Strategy Professional with 15 years of experience in FMCG product management in Georgia and the Caucasus region. His experience includes areas such as soft drinks (IDS Borjomi Holding), food (Kraft Foods), cigarettes (Philip Morris International) and cosmetics (Avon Comestics). At various times, he managed brands such as Bakuriani, Alpen Gold, Marlboro and Avon Cosmetics; under his leadership, Barney and Tuk entered the Caucasus markets.


Giga earned his MBA from Central University Business School (CEU). In parallel with his professional activities, he lectures on brand management and marketing in the undergraduate and graduate programs of the business school of the State University. Ilya.

Our Team
Tinatin Rukhadze
Vision Lead, Founding Partner
Rusudan Telia
Culture Lead, Founding Partner
Natalia Kvitsinashvili
Execution Lead, Managing Partner
Sopho Chachanidze
Development Consulting Lead, Partner
Lasha Bokuchava
Business Analytics Lead, Partner
Lika Kovziridze
Research Lead
Ana Ivanishvili
Marketing and Communications Lead
Nino Kemularia
Financial Lead
Nino Kharshiladze
Digital Development Lead
Giorgi Kikabidze
Information Technology Leader
Nino Tatenashvili
Administration Lead
Taso Solomnishvili
Senior Consultant, Portfolio Lead
Nuka Bilanishvili
Senior Consultant, Portfolio Lead
Lika Goderdzishvili
Senior Consultant, Portfolio Lead
Irakli Gabunia
Selection specialist, competency lead