Electoral Research

Electoral research conducted prior to, during, and after elections is used to make a prognosis on elections, as well as to explain election results. Electoral research effectively shows voters’ preferences and attitudes and provides a prognosis for voting behavior. For this reason, it is an important tool for media, political researchers, and political parties.

Electoral research is planned and executed in a minimum amount of time, which allows interested parties to observe society’s reaction in specific time intervals and to respond adequately to any change in opinion.

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