Timely and effective communication with the target audience regarding the project/program/policy is a vital prerequisite of success. Additionally, it is crucial that the communication process is two-sided and that target segments can communicate with project managers. Consultation is a two-way communication process between program/project/policy executors and area locals. A consultation aims to improve the decision-making process through the involvement of the target groups.
A proper consultation strategy secures a high quality of trust in the interest group and stimulates cooperation. Moreover, adequate expectations in the interest groups allow for the management of dissatisfaction waves and enable interest groups to become better prepared for the possibility of discomfort.