KAP Studies

The main purpose of KAP research is to study the attitudes of large or small social groups towards specific events or phenomena. KAP is one of the most popular methods for researching public opinion. KAP is a quick and inexpensive way to accumulate and make conclusions on cross-cultural, relevant data.

KAP research provides information on cause-effect interaction between knowledge, attitudes and practices, which from a long-term perspective is a powerful tool for predicting social events.

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