Public Opinion Polls

Public opinion research is the basis of a democratic society, since it is the best way to understand the needs and desires of members. Hence, public opinion surveys are an inseparable aspect of planning for governmental or non-governmental sector programs, projects, and policies.

Public opinion surveys provide insight into the attitudes and opinions of a specific social group over a given time. This is an important instrument used by civil and political institutions in order to plan effective campaigns.

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