A follow-up and necessary phase accompanying the product creation and development process is marketing research. Product research helps companies make informed decisions at any stage of the product life cycle, create products / services extensively tailored to customers and ensure time and financial resources spent on product development.
ACT offers a wide variety of services in the product research field. We empower companies on the product development phase as well as after presenting it to the market: at the early stage of product development – in the process of development/improvement of an idea or concept by means of recommendations based on needs, desires and insights of the potential target segment.
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In generating ideas with regard the product name, packaging, concept and other characteristics |
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In the improvement of the product name, packaging and other attributes and selecting the best versions (blind test, user test, package test, name test) |
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In developing the best strategies for launching the product |
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In estimating the probability of product / concept success by means of measuring its potential |
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In assessing the success of the product launch through studying customer satisfaction and consumption experience |
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