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Baku residents prefer to use Facebook

11.08.2016 1 Min Read
Baku residents prefer to use Facebook

ACT Azerbaijan presents results of survey conducted on July 17-21 in Baku.

Internet users and their purpose

54.4% of respondents use internet during a day. The most active users (77.6%) are young generation (18-34 age group). Majority of respondents of 55 and older age don't use internet at all (73.6%).

77.3% of respondents participating in the survey use internet for reading news and getting new information. People communicating with their friends  are 52.6%.  Respondents listening music and watching movies via internet constitute 48.3%.

Social network users

Facebook is the most popular among social network users. 28.7% of respondents use exactly this social network. Leader among users are of 55 and older age group respondents  (41.6%). Instagram is on the second place (9.4%). 13.2 % of young people use this social network. Users "looking for classmates" in Odnoklassniki are 2%, communicating in Vkontakte are 1.5%. Totally, 0.8% of survey participants is Twitter users.

Youtube video users are 2.2%. Respondents of middle age group (35-54) mostly use portal (6.5%).

Whatsapp users yielded higher results in the survey. 54.4% of respondents use whatsapp application. Representatives of middle age group (35-54) generally use whatsapp (56%).

Female respondents participating in the survey mainly use Whatsapp (71.4 %), Facebook (52.3%), Instagram (40.2%) programs and social network.

Males prefer  to use Facebook (68.6%), Whatsapp (54.3%), Instagram (44.3%).

84% of respondents have internet access at home. 64.7% of respondents use internet pack provided by mobile operators for internet access.


Survey was conducted among 400 respondents by phone on July 17-21 in Baku.

Featured Insights
29.07.2016

ACT Azerbaijan presents survey results conducted on July 17-21 in Baku.

According to survey, majority of respondents visit bazars (70%) for buying clothes. Shopping centers are on the second place with 39% of votes. Expensive boutique visitors are on the third place with 13.4% of votes. Respondents purchasing clothes at stores apart from shopping centers constitute 10%. Online shopping joined the rank with 7.8% of votes. Respondents going abroad for shopping are 4%.

Survey participants visiting bazars for clothes are mainly old generation. Therefore, people of 65 and older age go to bazars for buying clothes (89.4%). Young generation (18-24) basically visit shopping centers (36.4%).  Representatives of middle age group (35-44) prefer boutiques (10.2%) or foreign countries (8.5%) for purchasing clothes.

Based on the survey, most respondents go to bazars (65.3%) for shoe purchase. Respondents preferring shopping centers are 32.7%. Survey participants who buy shoes from expensive boutiques are 13.6%. Brand stores apart from shopping centers are preferred by 11,4% of respondents. 5.8% of respondents buy shoes online.

Old generation purchase shoes from bazars. Respondents of 65 and older age generally buy shoes from bazars (89.4%). Young generation (18-24) prefers shopping centers (31%) and brand stores located apart from malls (7.5%). Respondents purchasing shoes online are of 18-34 age group. Survey participants of 35-44 age group  purchase shoes from boutiques (12.4%) and foreign countries (8.5%).


Survey was conducted among 400 respondents by phone on July 17-21 in Baku.