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The Evolution of Brand Strategy: Adapting to a Dynamic Market

The Evolution of Brand Strategy: Adapting to a Dynamic Market

Today, consumers are not just buying products — they are buying experiences. Discover how leading brands are adapting to a dynamic market and what is shaping the future of branding in the modern world...

Values in Times of Crises

Values in Times of Crises

What are the key values that truly matter in a time of crisis – for both leaders and their teams. Below, I discuss what employees expect from their leaders, and outline what leaders, in turn, ought to...

Business in the Shadow of Authoritarianism: Paths and Possibilities

Business in the Shadow of Authoritarianism: Paths and Possibilities

Today, as authoritarianism grows globally, answering the following questions becomes particularly relevant for political leaders, policymakers, analysts, and citizens concerned with strengthening demo...

"Life is a barren desert, try to bypass it"

"Life is a barren desert, try to bypass it"

Organizational culture is not just a set of instructions, a detailed development plan, or a diagram. It is what people feel and experience every day, and then carry over into their behavior. ...

We, Women

We, Women

Tinatin Rukhadze Managing Partner of ACT Global Today, women are more independent, confident, and ambitious than they were ten or twenty years ago. They successfully lead companies, drive in...

The Convergence of Web3, Edge, and Digital Twins: A New Era for Platforms

The Convergence of Web3, Edge, and Digital Twins: A New Era for Platforms

The digital landscape is undergoing a fundamental shift. While platforms have long been at the heart of business transformation, the convergence of Web3, edge computing, and digital twins is unlocking...