Research and Consulting Company ACT launches a new video rubric on the Marketer Platform, aimed at sharing experience for professionals interested in management consulting, sector leaders, and managers on how to start business functioning and achieve the success in ANEWNORM environment. 

The company's speakers offer the leadership of the company to constantly think and make decisions in consideration of three dimensions - vision, culture, and execution – based on the reality created and taking into account a new norm established by the transformational model developed by ACT - The Power of Three (PWR3).

The reality in which we live is epochal, as evidenced by the fundamental changes that have affected all areas and spheres of life, we are witnessing economic and social restructuring, and this in itself means the need for a complete reorganization of business.

How ANEWNORM looks like? 

For some businesses, the first priority on the agenda is to survive or maintain positions, while others still keep staring into the uncertain future and trying to find the right reference points. Most businesses, however, share the main requirement of the new norm and prefer to follow the flow of changes and do quick reorganizations instead of stopping and staying focused on one specific task. The said above means fully reviewing your visions and goals, correcting or completely changing their vector. Business understands that the main target of its success - the customer, is now different, they also act within the new norm, their expectations meet other standards, while the reevaluation phase caused a reexamination of their needs. For a simple example, if before the customer was a prodigal because he did not care about tomorrow and the day after tomorrow seemed quite stable, now the customer looks at the future differently, he does not know if a "day after tomorrow" will be the one he expected, because reality turns out to be very changeable and maybe can even be slipped from your or anybody’s control area.

Transformation of Vision

Stability does not mean immutability; it can only be viewed as the result of sustainable development. In the digital age, the world is changing at an astonishing rate, and businesses need to stay on top of the wave of changes rather than follow through. The pandemic has accelerated the cascade of changes even further - changing consumers, emotional backgrounds, social living, reevaluating their attitudes - all of these led to a change in the business landscape where the companies are looking for the new footholds.

Success of a business today is directly related to how timely it finds out the need for transformation and how well it manages the process. Identifying and recognizing the need for transformation is inevitable though insufficient condition for a business success. It is important for the company's management team to understand that the transformation is much bigger than the change of its any individual part - the transformation means a complete reorganization.

Renewal of the Working Model

For remote mode of work, companies managed to switch fast to digital channels, using more technologies to enable people to work from home, though that constitutes only a part of the big picture.

The efficiency of working remotely can not be assessed only by mechanical transfer of processes over long distances. It is necessary to recreate a complete working model. The strategy should reflect the interests of all the parties involved in the process, outlining the key moments of the process, the area of action, the ways of mutual cooperation and with the development perspective already in the digital context. If you only digitize one particular part in the production process, this may take more of your resources and time rather than giving a privilege, as merging that particular part with the existing one will become your main task and hamper farther development.

Human Involvement

If anything valuable can there be found in a pandemic, it is to see and recognize that even well-functioning processes do not work without humans, as they are not backed by an evaluator and substitute for the sequence, capacity, and intersection of these processes. Most importantly, these assembled systems and models lack a soul without humans, which is the main connecting and life-giving force that leads a company to a designated and agreed-upon vision, towards a specific business model and assembled processes, and finally to a brutal success point to finally celebrate that success.

The new norm forced companies representing different sizes and sectors to be in permanent operation. As a result of transformation, businesses must reach again that very harmonious stage which is becoming a new norm for them - a world of changing customer/employee behavior, non-standard management solutions and new working designs. ACT offers to follow us on the path to the search for harmony in the new norm, where our experience will share with you the shortest and most effective transitions.