Anna Katashvili
Consultant, Digital Strategy
Anna Katashvili has extensive experience in the field of digital strategy and digital marketing. She possesses a Master's degree in International Management from the University of Buckingham and is currently pursuing a PhD at the University of Georgia's School of Business and Administrative Sciences. Her academic endeavors have primarily focused on researching digital transformations for a period of three years, during which she has also authored multiple publications.
Currently, Anna serves as a digital strategy consultant at ACT.
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The digital landscape is undergoing a fundamental shift. While platforms have long been at the heart of business transformation, the convergence of Web3, edge computing, and digital twins is unlocking...
ტექნოლოგიური ინოვაციების ეპოქაში, როდესაც ინდუსტრიები უპრეცედენტო ტემპით განიცდიან ცვლილებებს, გარდამტეხი მომენტების (critical juncture) მართვა ორგანიზაციების მდგრადობის აუცილებელი პირობაა.
გარდამტ...
As the world increasingly transitions to a digital landscape, businesses are compelled to adapt, evolve, and navigate a rapidly changing environment. This raises a critical question: "Are you drinking...
When it comes to powerful storytelling in advertising, few stages are as prominent as the Olympics. Brands like Nike and Coca-Cola have long understood the value of emotional connection during such hi...
In the dynamic landscape of the digital economy, businesses increasingly recognize the need for digital transformation to remain competitive and meet ever-changing customer expectations. However, the ...
თანამედროვე ბიზნეს გარემოს მუდმივი ევოლუციის ფონზე, რისკის კონცეფციამ რევოლუცია განიცადა. ეს პარადიგმის ცვლილება კითხვის ნიშნის ქვეშ აყენებს სტაბილურობისა და კონტროლის ტრადიციულ ცნებებს, უბიძგებს ორგა...
"Better three hours too soon than a minute too late." - William Shakespeare
Thinkers in literature and philosophy have long pondered the importance of seizing the right m...
“How could they see anything but the shadows if they were never allowed to move their heads?”
― Plato, The Allegory of the Cave
In the cryptic corridors of Plato's allegory of the...
Changes in consumer needs and the business environment, as well as the rapid development of the digital environment, have revolutionized our economic and social activities in recent years. Ne...