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Insights
01.06.2017

“ACT Azerbaijan” presents results of the survey it conducted on April 19- May 1 in Baku city.

Today, June 1, marks International Day of Children’s Protection. Celebrating this day is simultaneously difficult and important in the modern world, where millions of children suffer from starvation, war, violence and aggression.

Problems of children in Azerbaijan start before their birth. Azerbaijan stands among leading countries in Europe in the European Council Parliamentary Assembly Resolution on gender equality in terms of abortions related to gender discrimination. Sex ratio of newborns in Azerbaijan according to State Statistical Committee's latest report is 114 boys against 100 girls, while the global average is 105-106 boys versus 100 girls.  The number of 114 reveals the fact that most of the parents in the country are inclined towards gender discrimination.

Given the social significance of the issue, ACT Azerbaijan asked the residents in Baku about what gender they would prefer for their children.

Survey revealed interesting results as more than half (59%) of the people said sex of their children doesn’t matter to them. Men accounted for vast majority (71%) of the supporters of this approach. Mainly middle-aged-people (aged between 35-44) attaches no significance to gender of a child to be born (70%). Health of the baby is much more important to them rather it is boy or a girl.

Some 29% are fond of baby girls with mainly ladies (34 %) and elderly people aged over 65 (40 %).

Surprisingly, dreamers of baby boys are comparatively less (12 %). Mainly men  (12 %) and youth (aged between18-24) prefer to have a boy over a girl (23 %).

One of the interesting moments is that while youth want a boy, elderly people pin their care and love to girls.

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Survey was conducted via phone among 400 respondents in Baku city on April 19- May 1. Incorrectness rate of the survey is 4.9 % maximum.

28.04.2017

“ACT Azerbaijan” presents results of the survey conducted in Baku city on December 24th – January 3rd.

Sweets are inseparable part of the tables and daily nutrition of most of the Baku residents. What kind of sweets do Baku citizens eat the most? Our survey revealed that most of the Bakuvians meet their need for sweet with cakes (64%) and bakery products (64 %) throughout a month. Pastries (57 %) and sweet cakes (57 %) are also favorite among the people in Baku. National and oriental sweets (47%) are comparatively less loved among Baku residents.

Knowing about the “sweet addiction” of Baku residents, we decided to learn whether they buy these candies from the gorceries or bake at home? Survey showed that majority of the people prefer to buy and bake cakes (52 %), pastries (47 %), national and oriental (43 %), sweet cakes (46 %). Those who love bakery products prefer to buy it from groceries (43 %).


The survey was conducted via phone among 400 respondents on December 24th – January 3rd in Baku. Incorrectness rate of the survey results is 4.9% maximum.

21.09.2016

ACT  Azerbaijan is presenting the result of survey conducted in Baku on the 11-14th of September.

47% of repondentes haven’t read fiction during a past year, 15% read once a month and 13% read once a year. 63 %  of respondentes haven’t read non-fiction books during a year. The percentage of daily readers is 14%. 17 % of respondentes read religious books every day, 57% haven’t read anything about religion during the past year. 31% of respondentes mostly prefer to read detective genre. 24% of people, who participated in the survey, read a book about love, 22% read about history. Young (between 18-34 ages) and old (more than 55 years old) generation mostly like to read detective genre (accordingly 35% and 30%).  Historical novels are more attractive for middle aged (between 35-54 ages) people.

Within a year 55% of readers have read Azerbaijani literature, 24% read foreign literature translated into Azeri language, 18% of respondentes read literature translated into Russian language. People, who like to read foreign literature, prefer to read Russian (63%), English (23%), Turkish (7%) and Arabian (5%) authors’ books.31% of foreign novel readers are satisfied with the translation into Azeri, but 16% on the contrary, are not satisfied. 36% of people who participated in the survey read books in electron form. 51% of this factor consists of 18-34 aged readers. 83% of people in the survey prefer to read from books adhering to the tradition.

This survey has been conducted among 400 respondents via phone calling in Baku on 11-14 September. 

21.09.2016

ACT  Azerbaijan is presenting the result of survey conducted in Baku on the 11-14th of September.

47% of repondentes haven’t read fiction during a past year, 15% read once a month and 13% read once a year. 63 %  of respondentes haven’t read non-fiction books during a year. The percentage of daily readers is 14%. 17 % of respondentes read religious books every day, 57% haven’t read anything about religion during the past year. 31% of respondentes mostly prefer to read detective genre. 24% of people, who participated in the survey, read a book about love, 22% read about history. Young (between 18-34 ages) and old (more than 55 years old) generation mostly like to read detective genre (accordingly 35% and 30%).  Historical novels are more attractive for middle aged (between 35-54 ages) people.

Within a year 55% of readers have read Azerbaijani literature, 24% read foreign literature translated into Azeri language, 18% of respondentes read literature translated into Russian language. People, who like to read foreign literature, prefer to read Russian (63%), English (23%), Turkish (7%) and Arabian (5%) authors’ books.31% of foreign novel readers are satisfied with the translation into Azeri, but 16% on the contrary, are not satisfied. 36% of people who participated in the survey read books in electron form. 51% of this factor consists of 18-34 aged readers. 83% of people in the survey prefer to read from books adhering to the tradition.

This survey has been conducted among 400 respondents via phone calling in Baku on 11-14 September.

11.08.2016

ACT Azerbaijan presents results of survey conducted on July 17-21 in Baku.

Internet users and their purpose

54.4% of respondents use internet during a day. The most active users (77.6%) are young generation (18-34 age group). Majority of respondents of 55 and older age don't use internet at all (73.6%).

77.3% of respondents participating in the survey use internet for reading news and getting new information. People communicating with their friends  are 52.6%.  Respondents listening music and watching movies via internet constitute 48.3%.

Social network users

Facebook is the most popular among social network users. 28.7% of respondents use exactly this social network. Leader among users are of 55 and older age group respondents  (41.6%). Instagram is on the second place (9.4%). 13.2 % of young people use this social network. Users "looking for classmates" in Odnoklassniki are 2%, communicating in Vkontakte are 1.5%. Totally, 0.8% of survey participants is Twitter users.

Youtube video users are 2.2%. Respondents of middle age group (35-54) mostly use portal (6.5%).

Whatsapp users yielded higher results in the survey. 54.4% of respondents use whatsapp application. Representatives of middle age group (35-54) generally use whatsapp (56%).

Female respondents participating in the survey mainly use Whatsapp (71.4 %), Facebook (52.3%), Instagram (40.2%) programs and social network.

Males prefer  to use Facebook (68.6%), Whatsapp (54.3%), Instagram (44.3%).

84% of respondents have internet access at home. 64.7% of respondents use internet pack provided by mobile operators for internet access.


Survey was conducted among 400 respondents by phone on July 17-21 in Baku.

29.07.2016

ACT Azerbaijan presents survey results conducted on July 17-21 in Baku.

According to survey, majority of respondents visit bazars (70%) for buying clothes. Shopping centers are on the second place with 39% of votes. Expensive boutique visitors are on the third place with 13.4% of votes. Respondents purchasing clothes at stores apart from shopping centers constitute 10%. Online shopping joined the rank with 7.8% of votes. Respondents going abroad for shopping are 4%.

Survey participants visiting bazars for clothes are mainly old generation. Therefore, people of 65 and older age go to bazars for buying clothes (89.4%). Young generation (18-24) basically visit shopping centers (36.4%).  Representatives of middle age group (35-44) prefer boutiques (10.2%) or foreign countries (8.5%) for purchasing clothes.

Based on the survey, most respondents go to bazars (65.3%) for shoe purchase. Respondents preferring shopping centers are 32.7%. Survey participants who buy shoes from expensive boutiques are 13.6%. Brand stores apart from shopping centers are preferred by 11,4% of respondents. 5.8% of respondents buy shoes online.

Old generation purchase shoes from bazars. Respondents of 65 and older age generally buy shoes from bazars (89.4%). Young generation (18-24) prefers shopping centers (31%) and brand stores located apart from malls (7.5%). Respondents purchasing shoes online are of 18-34 age group. Survey participants of 35-44 age group  purchase shoes from boutiques (12.4%) and foreign countries (8.5%).


Survey was conducted among 400 respondents by phone on July 17-21 in Baku.