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Entering new markets and finding future customers

Entering new markets and finding future customers

Ancient Chinese merchants were among the first entrepreneurs. They have found a unique way to manage...


Strategic Humor – New Trend in Business Communication

Strategic Humor – New Trend in Business Communication

Over time, the icon of the businessman has emerged in the public perception as serious men dressed i...


The Perspective of Europe's Persuasion

The Perspective of Europe's Persuasion

To provide a European perspective and assess how Georgia meets the conditions for obtaining candidat...


How to Spot the Real Leaders in the Company?

How to Spot the Real Leaders in the Company?

For most companies 2022 started with the question – How to deal with post-pandemic and the war?&nbsp...


5 Tips for Effective Price Communication

5 Tips for Effective Price Communication

Every morning my child starts the morning with a milk breakfast. Of course, when purchasing dairy pr...


Effective Leadership is a Powerful Weapon in the War

Effective Leadership is a Powerful Weapon in the War

From the very beginning of the war in Ukraine, it was difficult for the whole world to imagine what ...