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On April 12, 2022, an introductory meeting was held between the members of the Business Leaders Federation “Women for Future” and the President of Georgia, Salome Zourabishvili, where the association members presented their activities and stressed the importance of involvement of the President in supporting women-led businesses.
ACT Partner and CEO, Natalia Kvitsinashvili, represented ACT as a member company of the Women's Business Association.
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The meeting discussed the role of the President in the implementation of gender policy in the country, in particular, the economic empowerment of women and the fulfillment of Georgia's international commitments in terms of gender equality. The following important and topical issues and challenges for the private sector were brought to an agenda:
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On the business formula channel, the broadcast ‘way2SUSTAINABILITY’ - The Way to Sustainability, the UN Global Compact Network, was organized by Georgia with the support of the Swedish Government.
The guest of the rubric, Rusudan Telia, Co-Founder of ACT and Culture Lead, talks about the economic empowerment of the women, promotion of corporate sustainability in Georgia and the supportive measures to the ongoing Russia-Ukraine war.
Just to inform you, Research and Consulting Company ACT is a member of UN Global Compact Network. The said network unites more than 13,500 Responsible Companies from 160 countries worldwide to build a better and more desired world through facilitating the implementation and support of the Sustainable Development Goals (SDGs). Currently, 110 members are united under the Georgian network.
Software company Diflex has attracted an investment from the Georgian Healthcare Group (GHG) totaling up to GEL 1 million. Diflex starts developing an international digital product from today, and plans to enter the international market in 2022.
Diflex is a subsidiary of ACT, which has transferred the extensive experience of ACT in the field of telephone research into a specific digital product. Using international software and monitoring customer requirements has made it possible to create an online call center service that incorporates the latest technologies and innovative approaches.
Diflex offers customers a virtual call center and communication platform. The product is unique in its essence and use, it combines in itself all the priorities provided by separate technologies for different needs. If the company does not have the appropriate infrastructure - offices, servers and does not have operators, but wants to set up a call center or hotline, it can use Diflex services.
"We are currently in the process of forming a product development team. At the moment, the product is adjusted to the markets of the two countries and works smoothly, but we have the ambition to master the global market, therefore, it is planned to modify the product in accordance with international regulations and standards, - co-founder and CEO of Diflex Nino Kharshiladze said.
Diflex is a product of the future and its specific priorities go beyond the capabilities of the ordinary digital product:
Given these advantages, the most important thing that Diflex allows is the reduction of costs for companies and the ability to operate with different functions and more flexible approaches. At the same time, Diflex ensures the protection of the privacy of personal databases, because the call center user organizations have the opportunity to leave the existing telephone database on their side and thus receive outsourced services. In order to control the quality, they should monitor and adjust the calls during the process.
Attracting investment and the interest of the Georgian medical group in the product with international potential took place after Diflex played a successful and fruitful role in the production process of ACT during the crisis caused by the pandemic. Carrying out telephone surveys while switching to a digital line in the Diflex program has proved to be a vital train for the company, thereby reducing costs and increasing efficiency. An important and credible indicator for the partners was the information that the representatives of QuestionPro and SurveyToGo, the management of the largest software company in the world market with digital products, were interested and expressed their willingness to cooperate.
Diflex is going through an active phase of development and is preparing to enter the world arena. ACT's many years of experience in product development and offering, and the potential of the Georgian Healthcare Group to scale, make the creating a project created in collaboration with two companies into the global market a reality. The main concept is based on the Win to Win principle, companies get the opportunity to provide a complete service using Dileplex, and ACT subsidiary "Diflex" - gets new customers around the world.
Research and Consulting Company ACT launches a new video rubric on the Marketer Platform, aimed at sharing experience for professionals interested in management consulting, sector leaders, and managers on how to start business functioning and achieve the success in ANEWNORM environment.
The company's speakers offer the leadership of the company to constantly think and make decisions in consideration of three dimensions - vision, culture, and execution – based on the reality created and taking into account a new norm established by the transformational model developed by ACT - The Power of Three (PWR3).
The reality in which we live is epochal, as evidenced by the fundamental changes that have affected all areas and spheres of life, we are witnessing economic and social restructuring, and this in itself means the need for a complete reorganization of business.
For some businesses, the first priority on the agenda is to survive or maintain positions, while others still keep staring into the uncertain future and trying to find the right reference points. Most businesses, however, share the main requirement of the new norm and prefer to follow the flow of changes and do quick reorganizations instead of stopping and staying focused on one specific task. The said above means fully reviewing your visions and goals, correcting or completely changing their vector. Business understands that the main target of its success - the customer, is now different, they also act within the new norm, their expectations meet other standards, while the reevaluation phase caused a reexamination of their needs. For a simple example, if before the customer was a prodigal because he did not care about tomorrow and the day after tomorrow seemed quite stable, now the customer looks at the future differently, he does not know if a "day after tomorrow" will be the one he expected, because reality turns out to be very changeable and maybe can even be slipped from your or anybody’s control area.
Stability does not mean immutability; it can only be viewed as the result of sustainable development. In the digital age, the world is changing at an astonishing rate, and businesses need to stay on top of the wave of changes rather than follow through. The pandemic has accelerated the cascade of changes even further - changing consumers, emotional backgrounds, social living, reevaluating their attitudes - all of these led to a change in the business landscape where the companies are looking for the new footholds.
Success of a business today is directly related to how timely it finds out the need for transformation and how well it manages the process. Identifying and recognizing the need for transformation is inevitable though insufficient condition for a business success. It is important for the company's management team to understand that the transformation is much bigger than the change of its any individual part - the transformation means a complete reorganization.
For remote mode of work, companies managed to switch fast to digital channels, using more technologies to enable people to work from home, though that constitutes only a part of the big picture.
The efficiency of working remotely can not be assessed only by mechanical transfer of processes over long distances. It is necessary to recreate a complete working model. The strategy should reflect the interests of all the parties involved in the process, outlining the key moments of the process, the area of action, the ways of mutual cooperation and with the development perspective already in the digital context. If you only digitize one particular part in the production process, this may take more of your resources and time rather than giving a privilege, as merging that particular part with the existing one will become your main task and hamper farther development.
If anything valuable can there be found in a pandemic, it is to see and recognize that even well-functioning processes do not work without humans, as they are not backed by an evaluator and substitute for the sequence, capacity, and intersection of these processes. Most importantly, these assembled systems and models lack a soul without humans, which is the main connecting and life-giving force that leads a company to a designated and agreed-upon vision, towards a specific business model and assembled processes, and finally to a brutal success point to finally celebrate that success.
The new norm forced companies representing different sizes and sectors to be in permanent operation. As a result of transformation, businesses must reach again that very harmonious stage which is becoming a new norm for them - a world of changing customer/employee behavior, non-standard management solutions and new working designs. ACT offers to follow us on the path to the search for harmony in the new norm, where our experience will share with you the shortest and most effective transitions.
