Sales Channels and Distribution Analysis
Sales Channels and Distribution Analysis

Sales channels that are utilized by the company act as one of the important parts of the marketing mix and a crucial element of any marketing strategy. In turn, in order to develop an effective and successful strategy, a marketer needs to know which sales channels are the most effective for products or how to change the existing distribution model to boost sales.

By means of implementing sales channels and distribution analysis, ACT supports client companies in solving the following tasks:

Choosing the most optimal channels for a product / service

Developing the most optimal sales strategy when offering a new product or penetrating into a new segment

Choosing the optimal location for the station

Assessing the placement of the brand and competitor products on counters

Monitoring the quality of promotions