Tinatin Rukhadze at "The Power of NO" summit

27.04.2023 1 Min Read
Tinatin Rukhadze at "The Power of NO" summit

On April 22, the Stamba Hotel hosted a summit organized by Forbes Women Georgia.

Tinatin Rukhadze, the founder of AST, spoke at The Power of NO How "No" changed her life and how obstacles became successes for discovery.

The Power of No project is a path for the professional development of women and refers to the existing obstacles along the way. The organizers of the project drew attention to the structural and cultural barriers that are gender-specific throughout the world and significantly hinder women's career advancement.

The project was aimed at both beginners and young people, as well as already established professionals. They were introduced to the professional biography of Georgian women working in various fields, and made them reflect on their examples of understanding and overcoming obstacles.

The word "No" is used as a metaphor and combines an interfering social context, oppressive in an invisible form, institutional arrangement and, most importantly, self-deprecating defeatist thinking - "Mindset".

Among the participants of The Power of No: Tsira Kemularia - Senior Independent Member of the Supervisory Board of TBC Bank, Mary Chachanidze - Managing Director of TBC Capital, Ana Nakashidze - Executive Director of AzerTelecom,

, Ana Agladze - founder of "Tag&;Match", Irine Khundadze - founder of "Munchies by

food goddess", Nino Zambakhidze - Chairman of the Farmers Association, Shorena Darchiashvili - General Director of the "White Square" and others.

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A new region and three new countries on the map of the ACT International project.

The research and management consulting company is already present in 31 countries around the world.

Since April, ACT has launched a project of the Organization for Economic Cooperation and Development (OECD), which involves three countries - Cambodia, India and Philippines. This means that successful ACT projects have already been implemented in 16% of 195 countries worldwide.

The purpose of this study is to determine the level of financial literacy and access to finance of the adult population of the Asia-Pacific region.

"Since 2010, the internationalization of services has been a top priority for ACT and we have been actively working on geographic expansion - opening representative offices in the countries of the region through the creation of international partner networks. Increased demand for remote services during the pandemic and technological developments have created special opportunities for the internationalization of services - we have been given the opportunity to work in new countries, although our concentration is focused on the territorially adjacent Central Asia and Eastern Europe.

2023 is a special year for ACT's international development as the portfolio includes the Southeast Asian countries of India, Cambodia and the Philippines. This region is not only for ACT, but also for Georgian research and consulting in general.

It represents a new market for the sector and a unique opportunity to grow ACT's international portfolio.

“ACT offers international development agencies and donor organizations a single multi-country project management system and a full range of competencies in the countries where it operates.

Unique knowledge of the context, access to expert services and international standards make us a reliable and effective partner for development agents. “Each successful project paves the way for future opportunities,” - Sopho Chachanidze says.


ACT Executive Leader and Managing Partner Natalia Kvitsinashvili has been elected Deputy Head of the Finance Committee of the Georgian Public Opinion Research Association.

The Georgian Public Opinion Research Association is a professional association whose goal is to promote the conduct of public opinion and other scientific research in accordance with quality and ethical standards.

“The purpose of the association is to promote the development of the industry and form high standards in the industry. I think my 21 years of research experience and knowledge of modern financial approaches will greatly help me in this position, and this cooperation will be mutually beneficial - both for the industry itself and for the sustainable development of the organization.


On March 21, Tinatin Rukhadze, founder and leader of the vision of ACT, spoke about the activities of ACT, what the company offers to business and how it strengthens organizations for their changes, in the BMGLIVE program "Tsertili" ("Dot") together with Telara Gelantia. The program also raised the following questions:

• Three forces of transformation;

• ACT - vision and mission;

• The importance of research and analytics for development;

• What does ACT offer customers and what does the market need?

• Cost of ACT services;

• Why are they leaving and how to stop the churn?

• What is the competitive advantage of ACT?

• ACT plans - inside and outside;

• What does Georgia need for development?

On BMGTV, the founder of ACT also talked about the main qualities of a good leader. According to Tinatin Rukhadze, the most important thing is that the leader be a source of inspiration for the team.

“Too often, managers and leaders think that good leadership means doing something better than anyone else. In my opinion, a good leader should inspire the team to create something better. Leadership means interacting with the team and supporting it. Managers often think that they have a lot of work and no time for communication, but the best thing a leader can do is to establish contact with employees, and then these people will do an excellent job" - Tinatin Rukhadze.

The full interview can be found at the link.