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On February 14, Valentine's Day is celebrated in many countries across the world. Although this celebration, which is considered as a day of love, is neither a secular nor a religious holiday, according to a survey conducted by ACT in 2017, 25% of the adult population celebrated this day and the majority of them bought a gift.
It is unknown by how much has the number of people who celebrate Valentine's Day increased or decreased by 2019. According to the old data, 74% of the people who were celebrating Valentine's Day, were buying a gift. Since the perfumery products are consumed in total by 66% of Tbilisi's adult population, we can assume, that perfume was and is one of the most desirable gifts.
"ACT" was interested generally what type of perfume or cosmetic product Tbilisians bought for the last 1 year and for that reason, interviewed 400 adult residents of Tbilisi.
Turned out, that in 2018, the top three choices made by Tbilisians were the perfume, face cream and lip gloss.
The results of the survey revealed that, during the last 1 year, perfume or cologne were bought by 85% of Tbilisi residents, face cream or moisturizer were purchased by 55 % and lip gloss - by 54 %.
* The survey was conducted in December 2018, among a random sample of 400 adults who reside in Tbilisi. Margin of error does not exceed 4.9%. The method used - telephone survey.
On November 9, 2018, “Regional Network Conference of local unions engaged in rural development of Ajara” was held in the hotel Castello Mare, Tsikhisdziri. Up to 120 representatives of Ministry of Agriculture of Autonomous Republic of Adjara, Active Citizens’ Local Unions (known as AMAGs), municipality city halls, United Nations Development Programme (UNDP) and non-governmental organizations participated in the event. Conference participants and speakers discussed the fundamental challenges as well as future plans of rural development. Part of the event was dedicated to reviewing the results of the project – “Strengthening Capacity of Rural Population in Adjara”, Which was implemented by UNDP in partnership with the company “ACT” from December 2017 to October 2018. The project was implemented with the financial support of the European Union.
In the XXIth century, Chief Marketing Officer (CMO) has become one of the most important and influential person in a company. It is exactly CMO who helps company to determine user attitude, opinion and preferences as well as to develop the right strategy for communication and sales. At the same time, CMO' role and scope has been expanded nowadays - they no longer act exclusively as heads of advertising campaigns, but also assist overall development of a company and market by implementing innovations. It is worth noting, that due to the existing demand and challenges on the market, the list of practical skills, competence and experience that are crucial for success has been increased.
The well-known business magazine Forbes has released its 2019 list of The World’s Most Influential CMOs, who have best understanding of costumer needs and respectively, create value for them. CMOs were evaluated according to specific indicators such as social media engagement (Twitter, Linkedin) brand awareness and brand loyalty index. The Top 10 Most Influential CMOs represent very successful brands: Linda Boff (GE), Leslie Berland (Twitter), Antonio Lucio (HP), Raja Rajamannar (Mastercard), Ann Lewnes (Adobe), Phil Schiller (Apple), Dean Evans (Hyundai), Kristin Lemkau (JPMorgan) and Marc Mathieu (Samsung Electronics America). Interestingly, CMOs of famous brands such as Procter & Gamble and Marriot were ranked as 48th and 50th according to Forbes Magazine.
Source: Forbes
According to the survey conducted in Tbilisi in June, 2018, every third resident of Tbilisi (33%) has travelled abroad at least once. 27% of Tbilisi residents travelled abroad for personal reasons and 11% for business trips. The most popular destinations are Turkey (47%), Russia (36%), Germany (34%), Azerbaijan (23%), and France (21%). It is quite interesting that travelling in Turkey is especially popular among young people up to 24 years, elder residents (55+) of Tbilisi prefer to travel to Russia, while middle-aged citizens (25-34) choose Germany.
Based on the study conducted by ACT in 2016, we can conclude that interest towards EU countries has drastically increased among travelers which should be the result of visa-free regime
The majority of Tbilisi residents save money for travelling during entire year, the majority of those who cannot travel declare that they cannot afford it.
Interesting differences have been identified between men and women. As confirmed by the study results, women mostly travel with family members while men mostly travel with friends. In addition, men spend slightly more money when being abroad than women.
*The survey was conducted in Tbilisi among 400 adult residents using random selection technique, on June 2-3, 2018. The statistical margin of error ranges from 3.0% to 6.5%. Utilized research method – FTF interview.