On February 14, Valentine's Day is celebrated in many countries across the world. Although this celebration, which is considered as a day of love, is neither a secular nor a religious holiday, according to a survey conducted by ACT in 2017, 25% of the adult population celebrated this day and the majority of them bought a gift.
It is unknown by how much has the number of people who celebrate Valentine's Day increased or decreased by 2019. According to the old data, 74% of the people who were celebrating Valentine's Day, were buying a gift. Since the perfumery products are consumed in total by 66% of Tbilisi's adult population, we can assume, that perfume was and is one of the most desirable gifts.
"ACT" was interested generally what type of perfume or cosmetic product Tbilisians bought for the last 1 year and for that reason, interviewed 400 adult residents of Tbilisi.
Turned out, that in 2018, the top three choices made by Tbilisians were the perfume, face cream and lip gloss.
The results of the survey revealed that, during the last 1 year, perfume or cologne were bought by 85% of Tbilisi residents, face cream or moisturizer were purchased by 55 % and lip gloss - by 54 %.
* The survey was conducted in December 2018, among a random sample of 400 adults who reside in Tbilisi. Margin of error does not exceed 4.9%. The method used - telephone survey.
