Ice-Cream Usage

Hot summer days cannot be imagined without ice-cream. High competition on the Georgian market of ice-cream is probably noticeable for everyone. Local as well as foreign distributors offer consumers a variety of tastes and types of ice-cream.

ACT studied whether Tbilisi residents cool themselves down with ice-cream on summer’s hot days and if so, what kind of ice-cream they prefer.

According to the research, half of the Tbilisi population (49%) consumes ice-cream actively- several times a week or more often. In this respect, ¼ of the capital’s population (24%) is especially active – on a hot season’s days they cannot do without ice-cream even for a day and enjoy this refreshing product every day.

Though, as it has been revealed, 1/5 of Tbilisi population (20%) do not eat ice-cream even on hot summer’s days.

According to the research, consumers of ice-cream in Tbilisi eat it at home (90%), although ¼ (23%) in the street, and 15 % in cafes and bars.

As for the different kinds of ice-cream, the most popular one in Tbilisi turned out to be ice-cream in waffle bowls – half of the consumers (51%) consume it most frequently.

1/5 of Tbilisi population (22%) prefer escimo ice-cream on a stick and 1/10 consumes family ice-cream packs most frequently.

 There were interesting differences in respect of age: as the research has shown, the people from old generation (55 years old and more) eat only 3 kinds of ice-cream – ice-cream in waffle bowls (63%), escimo (24%) and family packs (10%), while young people of 18-34 years old, with the already mentioned 3 kinds of ice-cream, intensively consume other types as well (Ice cream sold by weight, ice-cream on tap, sandwich etc).

The survey has been conducted on 405 adults from Tbilisi, in June 2015. The statistical error of the data does not exceed 4.9%.