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Communication as a business navigator in political storms

Communication as a business navigator in political storms

Uncertainty is the cornerstone that defines the global marketplace and on which it ultimately depends. Conflicts such as political, trade, and social instabilities, among other factors, are known to u...

Adapt or Perish: სტრატეგიები ბიზნეს მედეგობის შესაქმნელად

Adapt or Perish: სტრატეგიები ბიზნეს მედეგობის შესაქმნელად

თანამედროვე ბიზნეს გარემოს მუდმივი ევოლუციის ფონზე, რისკის კონცეფციამ რევოლუცია განიცადა. ეს პარადიგმის ცვლილება კითხვის ნიშნის ქვეშ აყენებს სტაბილურობისა და კონტროლის ტრადიციულ ცნებებს, უბიძგებს ორგა...

FROM MICROMANAGEMENT TO EFFECTIVE LEADERSHIP

FROM MICROMANAGEMENT TO EFFECTIVE LEADERSHIP

"Even the procurement of a simple teapot in our organization requires approval from the director," shared a manager of a prominent Georgian company during an interview conducted as part of an organiza...

When Should Organizations Start Digital Transformation? Don't Be a Minute Too Late

When Should Organizations Start Digital Transformation? Don't Be a Minute Too Late

"Better three hours too soon than a minute too late." - William Shakespeare Thinkers in literature and philosophy have long pondered the importance of seizing the right m...

From Shadows to Spotlight: Growing Businesses Through Platform Strategies

From Shadows to Spotlight: Growing Businesses Through Platform Strategies

“How could they see anything but the shadows if they were never allowed to move their heads?” ― Plato, The Allegory of the Cave In the cryptic corridors of Plato's allegory of the...

A canvas for collaboration: AI and humans – strategic partners in marketing

A canvas for collaboration: AI and humans – strategic partners in marketing

Marketing inspiration can dry up from time to time. Looking at never-ending data reports or thinking about many other routine tasks can stifle the creativity of even the most experienced marketer. Art...