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Insights
24.02.2017

A research conducted by "ACT" has found that 20% of the Tbilisi population owns domestic animals / birds.

The most common pets appear to be dogs (60%). The second most popular were not cats (10%), but parrots (28%).

The monthly average cost of the pet care is GEL 38.

*ACT conducted the online survey in January, 2017. Through random sampling method, 400 adult residents of Tbilisi were interviewed. Statistical error of the data does not exceed 4.9%, interviewing method – face-to-face interviews.

14.02.2017

Today, as of February 14, it is St. Valentine’s Day. Saint Valentine was a Catholic Saint whose day is celebrated as a day of Love in many countries of the world, however, in the majority of these countries, it is not a civil or religious holiday.

ACT survey revealed that the majority of Tbilisi residents have heard about Valentine’s Day (97%), although, only 76% knew the exact date.

Regardless of the high percentage of awareness, not many people are celebrating St. Valentine’s Day, only 25%.

Among them who celebrate the Love Day, the majority (74%) buys a present for their beloved ones, 9% plans a romantic evening at home and 7% - at the restaurant.

60% of Tbilisi residents have the spouse. But the indicator is lower (25%) among young people of the age 18-24.

*ACT conducted the online survey in January, 2017. Through random sampling method, 400 adult residents of Tbilisi were interviewed. Statistical error of the data does not exceed 4.9%, interviewing method – face-to-face interviews.

07.02.2017

“WIN/Gallup International” conducted a survey in 64 countries. According to the survey results, 61% of population would fight for their country, but 27% would not. The fighting spirit is much higher (83%) in Central East and North Africa than in Western Europe (25%). Processing of data by age parameter showed that 18-34 age group is the most willing to go to battle (66%).

76% of Georgian population declares readiness to fight for their homeland, which is the highest indicator in Europe. Higher percentage compared to Georgia was observed only in 6 countries, including Morocco and Fiji, which share the first position (94%).


*The survey was conducted in 2014. In total, 62 398 respondents were interviewed worldwide through various interviewing methods: face-to-face interviewing method (30 countries, N=32,258) telephone interviews (CATI, 12 countries, n=9,784) or online surveys (in 22 countries; n=20,356). The statistical error does not exceed 4.45%.

20.01.2017

Today, as of January 20, 2017, official inauguration ceremony of the 45th US president will be held. ACT was interested to find out people’s opinions about the impact, Donald Trump, a newly elected president of the Unites States, could have on Georgia.

It seems the majority of respondents do not have any opinion about this issue, although,almost equal part of Tbilisi population believes that Trump will have positive (12%) or negative (13%) influence on Georgia.


*The study was conducted in January, 2017 by random sampling method among 400 adults residing in Tbilisi. Statistical error does not 

exceed 4.9%. The interviewing method – face-to-face interviews.


22.12.2016

Tbilisi residents are busy with New Year preparations. ACT was interested how and where they will meet the New Year.

It turned out that 8 out of 10 Tbilisi residents (84%) will meet New Year at home and their majority (81%) will spend the night at home. 

Only 7% of Tbilisi residents plan to go somewhere as a guest. Only 2% of Tbilisi population plans to celebrate the New Year Eve at the 

restaurant and 1% will celebrate it in Bakuriani or Gudauri. 91% of Tbilisi residents who plan to stay at home for the 

New Year Eve, will watch TV on December 31 st night.

12.12.2016

The Number of Facebook users is increasing by 17% every year. Currently, 1.18 billion people visit Facebook every day for at least 20 minutes, which made Facebook one of the most efficient advertising platforms.

ACT was interested to in the number of Facebook users in Tbilisi and if it is used for finding their favourite products.

The survey revealed that 59% of Tbilisians use Facebook. It is especially popular among youth of the age 18-24. Absolute majority of this age group are Facebook users (94%).

The study also showed that using Facebook for finding a favourable product is quite a common practice; 48% of consumers have this habit. One fifth of consumers (19%) has bought the desired product after seeing the ad on Facebook (at least once).

*ACT conducted the survey in October, 2016. Through random sampling method, 400 adult residents of Tbilisi were interviewed. Statistical error of the data does not exceed 4.9%, interviewing method – face-to-face interviews