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Insights
01.06.2017

Today is June first - international children's day – which was founded in November 1949 by Women’s international Democratic Federation and from 1950 is celebrated annually by various countries of the world.


The purpose of this day is to remind that all governments are obliged to ensure the welfare of each child. This implies to exercise the rights of life and health, access to education and appropriate living conditions.


According to the National Statistics Office of Georgia, 56,569 children were born on 2016 and this number is 5% smaller to previous year’s indicator. However, when last 10 years’ data is analyzed, increase in birth rates can be noticed.

31.03.2017

The survey conducted by ACT shows that almost all Tbilisians (96%) are celebrating Easter holiday, notwithstanding how religious they are. Moreover, absolute majority will follow the tradition related to the Easter holiday and colour the eggs in red (95%). 77% of Tbilisians will buy  traditional Easter cake and 16% will bake it themselves. 4% will bake as well as buy the Easter cake. Only 3% of Tbilisi population said that  they won’t have the cake at all. Almost half of Tbilisi population (41%) plans to travel outside the city for Easter. The survey was conducted among 400 adult Tbilisi residents in March 31 – April 3 period 2017 by utilizing random sampling technique. 


Margin of statistical error does not exceed 4.9%, while face-to-face interview methodology was employed for the construction of the above-presented survey.



15.03.2017

Summer is coming - the season of summer fruits like water melon, strawberries and others. ACT decided to find out what is the favorite fruit of Tbilisi residents.

The research found, that apple is the mostly loved fruit in Tbilisi (36%). Summer fruit is second most proffered type of fruit - watermelon (33%), peach (29%), strawberries (29%), "alucha" (22%) and cherry (16%). Unlike watermelon, melon is less popular among Tbilisians - 9%.

It's worth noting, that only 16% of Tbilisi residents love grapes, the symbol of Georgia, more than other fruits. 

* The survey was conducted among 400 adult Tbilisi residents in March 31 – April 3 period 2017 by utilizing random sampling technique. Margin of statistical error does not exceed 4.9%, while face-to-face interview methodology was employed for the construction of the above-presented survey.

06.03.2017

The Parliament of Georgia adopted a bill entitled "Regarding Tobacco Control" during its first hearing yesterday, within the frameworks of which smoking in enclosed buildings and public spaces will be banned from May 2018. Furthermore, advertisement and sales of all types of tobacco products will be prohibited in conspicuous places. "ACT" became interested in the perspectives and viewpoints of the population regarding the above-specified change.


One-quarter (26%) of the Tbilisi residents consider that which smoking should be entirely banned in enclosed buildings and public spaces, while a vast majority (64%) of the surveyed respondents reason that designated smoking areas should be allocated for smokers within enclosed buildings and public spaces. Only 10% of the respondents believe that smoking should not be restricted in any capacity.

31% of the Tbilisi population is a tobacco consumer, among which women smokers amount to 18%, while percentile indicator men smokers equals 48%.





The survey was conducted among 400 adult Tbilisi residents in March 31 - April 3 period 2017 by utilizing random sampling technique. Margin of statistical error does not exceed  4.9%, while face-to-face interview methodology was employed for the construction of the above-presented survey.



24.02.2017

A research conducted by "ACT" has found that 20% of the Tbilisi population owns domestic animals / birds.

The most common pets appear to be dogs (60%). The second most popular were not cats (10%), but parrots (28%).

The monthly average cost of the pet care is GEL 38.

*ACT conducted the online survey in January, 2017. Through random sampling method, 400 adult residents of Tbilisi were interviewed. Statistical error of the data does not exceed 4.9%, interviewing method – face-to-face interviews.

14.02.2017

Today, as of February 14, it is St. Valentine’s Day. Saint Valentine was a Catholic Saint whose day is celebrated as a day of Love in many countries of the world, however, in the majority of these countries, it is not a civil or religious holiday.

ACT survey revealed that the majority of Tbilisi residents have heard about Valentine’s Day (97%), although, only 76% knew the exact date.

Regardless of the high percentage of awareness, not many people are celebrating St. Valentine’s Day, only 25%.

Among them who celebrate the Love Day, the majority (74%) buys a present for their beloved ones, 9% plans a romantic evening at home and 7% - at the restaurant.

60% of Tbilisi residents have the spouse. But the indicator is lower (25%) among young people of the age 18-24.

*ACT conducted the online survey in January, 2017. Through random sampling method, 400 adult residents of Tbilisi were interviewed. Statistical error of the data does not exceed 4.9%, interviewing method – face-to-face interviews.